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Cablevision Agrees to Carry WAPA America on iO en Español
May 23, 2007
WAPA America today announced that Cablevision Systems Corp. (NYSE:CVC) has agreed to carry its programming on the iO en Español programming package on its systems. The terms of the deal were not disclosed.
WAPA America originates from Puerto Rico and contains the best programming of WAPA-TV, Puerto Rico’s leading independent broadcaster, plus unique offerings for the U. S. market, such as exclusive rights to the Puerto Rican Professional Basketball League. WAPA America broadcasts Puerto Rico’s most popular entertainment programming, including SuperXclusivo, the highest rated local program in Puerto Rico, and over 40 hours per week of local news.
WAPA-TV is a portfolio company of private equity firm InterMedia Partners, headquartered in New York City.
Jose Ramos, President of WAPA-TV said, “This is an acknowledgement of the value of our unique service and its attractiveness to our target audience in the U.S. This is a major step in growing the leading network for the Caribbean Hispanic population in the U.S.”
About InterMedia: InterMedia Partners, LP is a private equity investment fund that makes investments in providers of media content to audiences which are currently underserved by the largest media companies. InterMedia serves the content wants of these diverse communities of interest across all platforms, including broadcast, publishing, broadband and direct marketing.
Contact: Bob Davis
212-503-2857
bdavis@intermediaadvisors.com
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