InterMedia Outdoors is the leading outdoor media company in the United States, with 17 hunting, fishing and shooting magazines, including such well known and successful titles as Fly Fisherman, Game & Fish, Florida Sportsman, In-Fisherman and Guns & Ammo.

InterMedia Outdoors also owns market leading multi-platform assets including the market’s leading online/digital network, 11 highly rated TV series, syndicated radio, consumer events, and brand-driven merchandising businesses.

Commenting on the transaction, Jeff Paro, CEO of InterMedia Outdoors, said, “This acquisition positions InterMedia Outdoors to serve its dedicated audience and clients through all forms of media. With over 22 million readers and over 15 million page views per month on our websites, we have the ability to drive significant growth of The Sportsman Channel through targeted promotional campaigns in coordination with our distribution partners. The reach of our combined assets far exceeds that of any existing outdoor cable network, and as the leading content producer in the outdoor media category we believe we can serve our consumers, our distributors and our advertisers in an unprecedented way.”

C. Michael Cooley, who founded The Sportsman Channel in 2003 and who will continue to serve as President and CEO of the channel, said, “We are extremely excited to become part of the InterMedia Outdoors family. In addition to being the destination for the independent production community, we intend to use InterMedia Outdoors’ extensive TV library, their brands and their experienced in-house production capabilities to enhance network programming. Simply stated, The Sportsman Channel will now have the tools that no other outdoor network has ever had, and will use those tools to promote the network and its distributors, and to better serve the true outdoor enthusiast.”

Beginning immediately, the companies intend to integrate a variety of sales and marketing functions, bringing InterMedia Outdoors’ significant scale benefits to The Sportsman Channel. In addition, InterMedia Outdoors will produce a number of new original shows for The Sportsman Channel and will use its vast library to populate the most robust VOD offering in the category.

InterMedia Outdoors is a portfolio company of InterMedia Partners VII, L.P., a media focused private equity firm. InterMedia Partners, LP made its initial equity investment in The Sportsman Channel a year ago.

Contacts: Bob Davis, InterMedia Outdoors, 212-503-2857

Michelle Scheuermann, The Sportsman Channel, 262-432-9100 ext. 111

About The Sportsman Channel

Launched in 2003, TSC is presently in 15 million broadcast and cable households on a full and part time basis. TSC is the only channel that can deliver 100 percent hunting and fishing programming 24 hours a day, seven days a week. Please visit TSC's website www.thesportsmanchannel.com to watch viewer submitted videos and more! The Sportsman Channel: All Hunting. All Fishing. All The Time.

Statements about the completion and effects of this transaction, and all other statements in this release, other than historical facts, constitute forward-looking statements within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Readers are cautioned not to place undue reliance on these forward-looking statements and any such forward-looking statements are qualified in their entirety by reference to the following cautionary statement. All forward-looking statements speak only as of the date hereof and are based on current expectations and involve a number of assumptions, risks and uncertainties that could cause the actual results to differ materially from such forward-looking statements.