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WAPA Television is Puerto Rico’s Undisputed Ratings King for 2010
January 14, 2011
WAPA is #1 in Primetime and Full Day, Monday through Friday
New York, NY – January 14, 2010—WAPA Television was the highest-rated broadcast station in Puerto Rico in 2010, beating both Univision and Telemundo in Full Day (6am-2am, Mon-Fri) and Primetime viewing (6pm-11pm, Mon-Fri) in Households and all key demographic categories, according to Nielsen Media Research.*
According to Nielsen, which began measuring TV viewership in Puerto Rico in April 2010, WAPA is the 2010 Primetime ratings leader among all key demographic categories, including Households, Adults 18-49, Women 18-49, and Men 18-49. WAPA out delivered the competition from 6pm-11pm Monday-Friday with a 17.6 rating in Households, holding a lead of 53% over Telemundo (11.5) and 20% over Univision (14.6). In the key advertising demo of Adults 18-49, WAPA led with an 8.3 rating; a 46% advantage over Telemundo (5.7) and a 32% lead over Univision (6.3). In Men 18-49, WAPA’s 8.1 rating was nearly equal to the combined ratings of Telemundo and Univision (8.7 total).
WAPA also led Puerto Rico in Total Day viewership Monday through Friday, averaging a 10.0 rating in Households, beating Telemundo by 54% (6.5) and Univision by 6% (9.4). Among Adults 18-49, WAPA led with a 4.4 average rating; a 57% lead over Telemundo (2.8) and a 19% advantage over Univision (3.7).
“We are proud to be Puerto Rico’s most-viewed station,” said Jose E. Ramos, President of WAPA Television. “We intend to work very hard to reward that loyalty in 2011 by providing our viewers with an exciting combination of original daily and weekly shows, the most comprehensive news coverage, new ‘must see’ locally-produced reality shows and specials for the whole family, and virtually all of the top rated U.S. series and blockbuster movies. I have no doubt that WAPA will be even more popular in 2011.”
WAPA Television is the largest producer of local programming in Puerto Rico and produces the top-rated local show on the Island, SuperXclusivo. The U.S. audience can watch WAPA’s original programming and more than 30 hours a week of local news from WAPA’s “Noticentro,” which was recently voted the Most Trusted News Source in Puerto Rico, on WAPA America, the U.S. cable network affiliated with WAPA Television.
Currently, WAPA America is viewed in approximately 3.5 million homes throughout the U.S. and distributed on major cable, satellite and telephony providers. For more information on WAPA America, visit www.WapaAmerica.com.
*Source: The Nielsen Company. Data reflects April 1, 2010-December 31, 2010; Nielsen Media Research began monitoring television viewing in Puerto Rico on March 31, 2010, with a first reporting date of April 1, 2010. No ratings data was published prior to April 1, 2010.
About WAPA Television:
WAPA Television, founded in 1954, is Puerto Rico’s leading broadcast station with the highest Primetime ratings. Headquartered in San Juan, Puerto Rico, WAPA Television is a full-power, independent station (Ch. 4) with Island-wide coverage. WAPA Television produces the most local entertainment programming on the Island, including SuperXclusivo, the highest rated local program in Puerto Rico. With the largest news network on the Island and more than 30 hours a week of local news coverage, WAPA Television is Puerto Rico’s news leader. WAPA Television is the only local TV station with mobile content that users can subscribe to via WapaMovil. For more information on the station, visit www.wapa.tv, the leading broadband news and entertainment site for Puerto Ricans.
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